Publication · 2024
Protecting and Transmitting Intangible Cultural Heritage through Rural Revitalization
Original title乡村振兴视野下的非物质文化遗产传承与保护的实践路径研究——以江苏徐州马庄香包为例
AuthorsJichun Zhao · Feng Ding
SourceHumanistic Economics Studies · 1 · 200–213
Abstract
This study examines intangible cultural heritage as both an object of protection and a source of cultural vitality within rural revitalization. It analyses challenges facing living heritage under modernization, including weakened value recognition, shrinking cultural spaces, and discontinuities in intergenerational transmission.
Through the Mazhuang sachet case in Xuzhou, the article develops practice-oriented pathways that connect local knowledge, inheritors, community participation, cultural communication, and sustainable development. The study shows how heritage protection can be embedded in contemporary rural life while retaining cultural specificity.
Keywords: intangible cultural heritage; rural revitalization; Mazhuang sachets; cultural transmission; community participation