CV

Profile

Jichun Zhao (Elliot Chiu) is a PhD Candidate at HIT Lab NZ and DISC101 Tutor at the University of Canterbury in Christchurch, New Zealand.

Research focus

My work focuses on Human–Computer Interaction, XR Accessibility, Digital Cultural Heritage, Ageing, and Handheld Augmented Reality, with an emphasis on inclusive and meaningful immersive experiences.

Current positions

• PhD Candidate, HIT Lab NZ, University of Canterbury
• Tutor, DISC101 – Digital Storytelling, Faculty of Arts, University of Canterbury
• Christchurch, New Zealand

Education

• PhD Candidate, HIT Lab NZ, University of Canterbury
• Master’s Degree in Art · Design Studies, Tsinghua University and Jiangsu Normal University, 2022–2025
• Bachelor’s Degree in Art · Digital Media Art, Jiangsu Normal University, 2018–2022

Research visits

Summer schools

Teaching

• Tutor, DISC101 – Digital Storytelling, Faculty of Arts, University of Canterbury

Research interests

• Human–Computer Interaction
• XR Accessibility
• Digital Cultural Heritage
• Ageing
• Handheld Augmented Reality

Profiles

• Google Scholar
• ORCID
• GitHub
• LinkedIn

Publications

1. 2026

   Journal Article

   Protecting and Transmitting Intangible Cultural Heritage through Rural Revitalization: The Mazhuang Sachet Case

   Zhao, J. (2026). Protecting and transmitting intangible cultural heritage through rural revitalization: The Mazhuang Sachet case. Journal of Xuzhou Institute of Technology (Social Sciences Edition), 41(1), 9–16.

   A 2026 case study of the Mazhuang sachet tradition that connects living heritage, rural revitalization, and sustainable cultural development.

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2. 2025

   Journal Article

   Digital Preservation Pathways for Intangible Cultural Heritage in Xuzhou

   Ding, F., & Zhao, J. (2025). Digital preservation pathways for intangible cultural heritage in Xuzhou. 创意设计源, 2025(4), 32–36.

   Proposes a regional preservation pathway linking cultural context with digital collection, 3D modelling, public display, and participation.

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3. 2024

   Journal Article

   Designing Digital Museums for Intangible Cultural Heritage with Spatial Computing

   Zhao, J., & Ding, F. (2024). Designing digital museums for intangible cultural heritage with spatial computing. Designs, 2024(2), 108–111.

   Explores how spatial computing can support new forms of preservation, interpretation, and public access in digital museums.

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4. 2024

   Conference Paper

   Practical Approaches to Intangible Cultural Heritage in Rural Revitalization: The Mazhuang Sachet Case

   Zhao, J. (2024). Practical approaches to intangible cultural heritage in rural revitalization: The Mazhuang Sachet case. Proceedings of the 2024 Annual Conference on Intangible Cultural Heritage.

   Uses the Mazhuang sachet tradition to examine how heritage resources can be reactivated within rural revitalization.

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5. 2024

   Journal Article

   Protecting and Transmitting Intangible Cultural Heritage through Rural Revitalization

   Zhao, J., & Ding, F. (2024). Protecting and transmitting intangible cultural heritage through rural revitalization: The Mazhuang Sachet case. Humanistic Economics Studies, 1, 200–213.

   Develops practice-oriented pathways for sustaining the Mazhuang sachet tradition through community and rural development.

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6. 2023

   Journal Article

   New Reflections on Modern Design Criticism

   Zhao, J., & Ding, F. (2023). New reflections on modern design criticism. Art and Technology, 2023(7), 109–111.

   Examines the theoretical form, contemporary role, practical value, and educational significance of design criticism.

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7. 2020

   Journal Article

   Integrating Emotional Education into University Art Education

   Zhao, J. (2020). Integrating emotional education into university art education. Education Digest, 35(22), 171.

   Examines the value of emotional education in university art teaching and strategies for integrating it into appreciation, creative practice, and design activities.

Projects

• XR Accessibility: Research on inclusive extended reality systems, accessible interaction patterns, and evaluation methods for immersive technologies across diverse abilities and contexts.
• Handheld AR for Older Adults: Exploring handheld augmented reality experiences for older adults, with attention to usability, accessibility, embodied interaction, and everyday value.
• Digital Cultural Heritage: Digital approaches for documenting, interpreting, and sustaining tangible and intangible cultural heritage through interactive, immersive, and community-facing media.
• Rewi Alley Museum AR: An augmented reality museum interpretation concept that connects visitors with Rewi Alley-related heritage through situated storytelling and mobile interaction.
• Digital Preservation of Intangible Cultural Heritage through Art–Technology Integration: A Jiangsu postgraduate research innovation grant investigating digital approaches to intangible cultural heritage preservation through art–technology integration.

Languages

• English
• Chinese
• Cantonese

Professional memberships

• MemberIEEE ↗
• MemberChina Industrial Design Association ↗
• MemberInternational Youth Art Design Association ↗
• MemberChina Folklore Society ↗